Hollywood Boulevard 1928

Em 1928, os comerciantes de Hollywood transformaram um trecho de uma milha de Hollywood Boulevard entre Vine e La Brea em direção a Santa Claus Lane para impulsionar as compras. Parte da promoção foi um desfile diário com Papai Noel e uma estrela de cinema.

Mary Pickford turns Hollywood Blvd into Santa Claus Lane ca. 1928.

Daytime view of the fir trees along Santa Claus Lane in 1928. (California Historical Society Collection, USC Libraries)

In 1928, the first year Hollywood merchants organized Santa Claus Lane, live fir trees were transplanted from Big Bear. (California Historical Society Collection, USC Libraries)

Another view of Hollywood Boulevard as Santa Claus Lane in 1928. (California Historical Society Collection, USC Libraries)

Conical, metallic toy trees followed the wreaths on Hollywood’s Santa Claus Lane. (Photo Collection, Los Angeles Public Library)

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